We do this in order to gain clarity regarding your current SEO situation and so we can have a better understanding of the scope of work needed to achieve your goals. In this step, we’ll look into your citations, backlinks, current rankings, your Google My Business account, site content, on-page SEO and competitive analysis.
Identifying as many additional phrases or keywords as possible can mean significant advancements for your construction company. Our detailed keyword research methods enable us to have a deeper understanding of the most-commonly used phrases amongst your target audience. Using this framework, we are also able to determine how profitable a keyword may be for your company. Because of this effort, we are able to save time and money on unqualified leads.
It’s a common misconception that you can simply put a dozen different keywords into one page of content and suddenly rank for all of them. If you mix unrelated concepts within one piece of content, Google will only end up confused (as will your readers!). In order to avoid this, we create long-format service pages and consistently unique blog content that aligns with your construction company’s areas of expertise.
Next, we’ll build out the strongest possible SEO foundation for your site. This process is typically referred to as “on-site SEO” or “technical SEO”. Throughout this tedious process, we are committed to improving every single aspect of your onsite SEO ranking factors that will determine your site’s success in the search engines. This includes the optimization of meta titles and descriptions, site URL structure, location information and image files, as well as sitemap creation and submission, fixing broken links, configuring internal links, and page speed analysis/optimization.
Our ongoing tasks to get you on page 1 of Google include optimizing your citations and listings to make sure you are easy to find locally and building high authority white hat backlinks for your construction company. Google is constantly changing their algorithms, so we’re constantly shifting the strategies we’re employing to ensure our clients are always right where they need to be. Additionally, we do reputation management through review monitoring, traffic analysis and tests, optimization and tweaks, and continued content production.
Our monthly construction SEO prices are based solely on two factors: the amount of competition in your area and the size of the city you want to target. We do not charge based on the amount of keywords being targeted or the size of your website. Our primary goal is to get your site ranking for as many keyword terms as possible in order to help grow your company and help you get more projects. Putting a limit on how many keyword terms your website is being optimized would only hinder your online growth.
Yes! SEO is hugely important for all service type construction businesses. 80% of your customers are searching online to make their decision of which contractor to go with. Being among the first they see will get you more calls and more opportunities to close deals.
No! A strong, holistic online presence and marketing through many different channels is the best way to get your online presence making you money. With that being said, SEO is one of the most powerful marketing tools you have as a construction business owner and can give you massive ROI’s.
That is a very good question! SEO is the gift that keeps on giving if properly maintained, but it generally takes about 6-8 months to achieve top 3 rankings. This does not mean that it is not possible to achieve more quickly, but as a rule of thumb excellence takes time!
Right away! Getting started today can give you the perfect opportunity to have top 3 rankings by the summer when your business really starts picking up! With your website ranking in the top of the search engines, you will have more calls than ever before for your services!
Schedule a call and one of our construction marketing experts will answer any questions you have and discuss your goals and a marketing strategy that works for your construction business!