Own your story. Scrabble. Black and white.

What is a Brand Story and Why Does My Contracting Company Need One?

What It Is: Commonly, people believe that this is simply the history of the business or brand. While it’s true that it is a major component, a brand story is also so much more.  What a brand story consists of is a narrative that is all your own. The facts and feelings surrounding your contracting company are the core of your brand. Instead of playing show and tell with your brand, a story prompts emotional

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Architects and contractors shake hands to work.

3 Tips for Trusting Marketing Again After You’ve Been Burned

If you’ve had a terrible experience with a marketing agency in the past, we get it. Unfortunately, it’s a common occurrence here in the contractor marketing world, but it doesn’t have to be that way. We’ve encountered many clients who are wary of jumping back into a partnership after being disappointed by their last agency. It’s difficult to re-establish trust after a marketer fails you or simply takes your money and doesn’t put in the

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Contractor in Silhouette working on a Roof Top

5 Ways Marketing Can Help You Build the Contracting Business of Your Dreams

You know that your contracting business offers the best of the best, but does everyone else? Maybe you have the most impeccable craftsmanship in town, or perhaps your customer service is above and beyond anything else your area has to offer, but no one knows about it. You deserve to have your skills on display for all the world to see, and marketing is the best way to do that. Simply establishing a roofing, remodeling

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