
What is a Brand Story and Why Does My Contracting Company Need One?
What It Is: Commonly, people believe that this is simply the history of the business or brand. While it’s true that it is a major component, a brand story is also so much more. What a brand story consists of is a narrative that is all your own. The facts and feelings surrounding your contracting company are the core of your brand. Instead of playing show and tell with your brand, a story prompts emotional